Media Talk: What George Orwell Wrote, 70 Years Later to the Day
George Orwell?s copious diaries are now being published every day in blog form, exactly 70 years after they were made.
Publ.Date: Mon, 25 Aug 2008 18:11:22 GMT
Source: NY Times
On TV, Timing Is Everything at the Olympics
Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.
Publ.Date: Mon, 25 Aug 2008 13:31:10 GMT
Source: NY Times
Media Talk: Caucasus War Draws Interest
How did the Russia-Georgia conflict draw big coverage in a busy news week? The media placed it in a cold war context in terms Americans could grasp.
Publ.Date: Mon, 25 Aug 2008 04:52:59 GMT
Source: NY Times
Advertising: Major League Baseball Is Blogging Its Way Through the Playoffs
On one 30-second spot to promote the postseason, Major League Baseball evokes the tortured history of the Chicago Cubs, taps in to the iconography of new media and makes fun of the president.
Publ.Date: Fri, 29 Aug 2008 05:26:45 GMT
Source: NY Times
At Disney, Blu-ray Sales Team Is a Cast of Characters
Disney has put together a marketing campaign using Pinocchio and Snow White to accelerate consumer adoption of next-generation DVD technology and boost sales.
Publ.Date: Wed, 27 Aug 2008 04:07:40 GMT
Source: NY Times
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